Scotland “takeover” of Gate 13 at Heathrow’s Terminal 3 as MPs set to vote on expansion
Gate 13 at Heathrow Terminal 3 has been transformed into a celebration of the beauty of Scotland in a new bid to boost tourism to Scotland. New stunning floor-to-ceiling images unveiled today show off some of the country’s best beauty spots and hidden treasures. MPs are set to vote on expanding Heathrow in the coming weeks, a move which if approved will open up the possibility of more flights between Scotland and the UK’s hub airport – boosting inbound investment and helping more inbound tourists than ever to explore the magic of Scotland.
- In partnership with the GREAT campaign and Visit Scotland, Heathrow has transformed a gate at Terminal 3 into a showcase of stunning Scottish sites;
- The “takeover” of Gate 13 features spectacular floor-to-ceiling images of Scotland’s best beauty spots and hidden treasures – including the summit of Ben A’an, Edinburgh Castle and the Kelpies;
- An estimated 1 million passengers will see the images whilst waiting for their flights to destinations like New York, Los Angeles and Shanghai;
- Part of a £1m partnership with GREAT Britain campaign to boost tourism across the UK;
Scotland’s gate at Heathrow is part of a new £1m ‘tourism takeover’ to promote tourism amongst Heathrow’s passengers – an estimated 1 million of whom will see the incredible images whilst they wait for their flights to destinations like Los Angeles, New York and Shanghai.
Alongside the Scotland Gate, a 3D photo frame featuring Edinburgh and other iconic Scottish destinations will allow passengers to snap a selfie to share with their friends and family across social media – boosting awareness of the iconic beauty of Scotland.
Heathrow is also planning to launch a ‘Hidden Treasures’ competition later this year, for passengers and members of the public to submit the best of their area through their own lens. One lucky winner will be chosen to have their image featured in a floor-to-ceiling ‘Super Graphic’ which will be revealed in Terminal 3 later this year.
Today, Heathrow flies to 4 Scottish destinations – Aberdeen, Edinburgh, Glasgow and Inverness. Heathrow has long been an advocate of boosting connections between Heathrow and Scotland and is working closely with the Scottish Government to make this a reality following an Memorandum of Understanding agreed last year.
To make flying more affordable – Heathrow has introduced a £15 discount on airport charges for domestic passengers and campaigned for the abolition of Air Passenger Duty on domestic flights which could save passengers £225 million annually.
With MPs set to vote on Heathrow’s expansion plans in the coming weeks, the airport supports the Government’s move to ring fence slots for domestic flights as well as moving current public service obligation routes to the UK’s only hub airport. With expansion, Heathrow will open up 40 new long-haul trading links for Scottish exports as well as increasing inbound tourism and foreign investment – which the new Scotland Gate at Heathrow Terminal 3 is designed to help promote.
Speaking about the gateroom takeoever, Kathryn Macdonald, VisitScotland Marketing Manager, said, “Scotland has been voted the most beautiful country in the world. Its stunning scenery is the number one reason why people come here. We are delighted to work with Heathrow Airport and the GREAT Britain campaign to takeover Gate 13.”
“The images that passengers will see are simply breath-taking but nothing beats experiencing these places in person. We want to inspire everyone to put Scotland at the top of their NOW list to live, work, invest, study and visit.”
Heathrow Director of Communications Nigel Milton said, “There is so much beauty and magic across Scotland and it’s our role as the UK’s hub airport to encourage more passengers to explore all it has to offer.”
“Over the next five years, over 1 million passengers will have a front-row seat in the gate room to appreciate the best of Scotland whilst waiting for their flights – I’ve no doubt, many will head there to appreciate it for themselves!”
Speaking on behalf of GREAT, Conrad Bird, CBE, Director of the GREAT Britain Campaign added, “The UK offers an amazing and exciting variety of unique experiences, world class attractions and beautiful landscapes.”
“Heathrow is the first point of welcome for millions of visitors coming to Britain to start their adventure and I’m delighted we’ll be greeting them with this showcase.”